Organic search is also known as natural search. In contrast to pay per click advertising that is occupied by an auction system, organic search results are based on relevance to user’s search, links, domain authority and other factors. Organic search results do not include ads and are way more different than paid search results. The advertisers cannot buy organic search results.
Organic search results provide long term results. Moreover organic search traffic is the primary source of most of the visits for sites and can be an important part of a buyer funnel. This further leads to higher conversions and return on investment(ROI). An organic search strategy helps promote business visibility for targeted keywords. This also helps in outranking competitors on search engines without paying. This also provides businesses with a cost advantage.
Organic search will cost you nothing, especially when a business invests in effective SEO principles. This is scalable as no upfront investment is required or a high maintenance budget. When a business invests in SEO strategies its website is likely to appear when consumers are searching for keywords that are relatable to company industry. The websites that rank for relevant keywords regularly gain targeted traffic that helps in building new leads and long term customer relationships.